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The high definition media war is finally over and Toshiba’s HD-DVD finally raises the white flag. Toshiba said it would stop promoting its HD DVD format for the next-generation DVD after losing the support of key studios and retailers to the Blu-ray technology backed by Sony.

Toshiba’s president, Nishida-san said that they are clearly in a good place until last December and January. Based on Nishida-san statement, it appears that the knock out punch came from Time Warner’s announcement on supporting Blu-ray instead of HD-DVD.

Overall, 730,000 units were sold worldwide and majority is in the US which 300,000 of those are Xbox 360 HD DVD drives. Microsoft’s PR Team already sent out a statement regarding these developments and the rumors about an Xbox 360 Blu-ray add on.

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Nvidia, the leading graphic chip maker is planning to launch the next generation nForce 790i chipset in the second quarter this year. The chipset will adopt Nvidia’s C73 northbridge and MCP55 southbridge, and will support Intel processors with FSB up to 1600MHz.

The chipset will feature 3-way SLI and Hybrid SLI technology and will support DDR3 memory. Now, with these features I guess Nvidia and motherboard makers are targeting high-end gamers who are willing to spend for a new chipset, a 3-way SLI and DDR3 memory.

For the meantime I’m going to stick with my current setup. I’m still happy with my Abit IP-35 with Intel’s P35 chipset and from the benchmark I saw, the difference between a system running DDR2 against DD3 is not the big.