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The high definition media war is finally over and Toshiba’s HD-DVD finally raises the white flag. Toshiba said it would stop promoting its HD DVD format for the next-generation DVD after losing the support of key studios and retailers to the Blu-ray technology backed by Sony.

Toshiba’s president, Nishida-san said that they are clearly in a good place until last December and January. Based on Nishida-san statement, it appears that the knock out punch came from Time Warner’s announcement on supporting Blu-ray instead of HD-DVD.

Overall, 730,000 units were sold worldwide and majority is in the US which 300,000 of those are Xbox 360 HD DVD drives. Microsoft’s PR Team already sent out a statement regarding these developments and the rumors about an Xbox 360 Blu-ray add on.

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