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One of the things you need to consider to blog effectively is Technorati. Specifically, you need to know how to make it work to your advantage especially if you have plans on monetizing your blog.
At first, I was confused on how the system works and my ranking was stuck for months. Now its slowly going down (the lower the number is better) and I hope the trend will continue.
What is Technorati
Technorati is a blog search engine and has established itself as the definitive tracker for the blogosphere with millions of blogs in their index.
How Technorati Rankings Work
Technorati ranks each and every blog in their index based on links coming from other blogs. The more blogs you get links from, the higher you will be ranked.
What is Technorati Favorite
Favorites is a way to bookmark other blogs on the Technorati site. By favoriting a blog on Technorati, it shows up on your favorites list. It’s a good way on sharing your favorites to your friends and a nice way to track blogs you don’t want to subscribe to the RSS feeds for.
What is Technorati Authority
Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has. An authority is measured on the numbers of blogs linked to you, rather than the number of links. So even though you have several links coming from a blog, it will only be counted as 1 authority.
Why take Technorati Ranking and Authority into consideration
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Potential Sponsors for your blog - Sponsors / Advertisers mostly look at your Alexa rank, your Google Pagerank then your Technorati rank and Authority. Opportunities at PayPerPost, value of a review at ReviewMe and worth of each link on your site through Text-Link-Ads is determined by several criterias and Technorati ranking is one of them.
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Drives traffic to your blog - You will get better blog exposures in Technorati searches if your blog has a higher rank and authority.
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Getting more RSS readers for your blog - With more visitors, there will be a good chance that they will subscribe to your RSS feeds.
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Improve Search Engine Page Rank - With more links coming in from other blogs, it will boost your pagerank on Google and link count in Yahoo!
Ways to improve your Technorati Rank and Authority
Since we know that Technorati ranking is based on links from other blogs, what you need to do now is get links from other blogs, right? Here are some of the easiest and most effective ways to get those links:
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Write content that generate buzz. You can use Technorati WTF (where’s the fire), an interesting tool that lets bloggers say which topics are on “fire”, hot at the moment. Remember that the more value to your content that the more you will get linked to.
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Be social and leave a comment! You can get links from sites simply by leaving a comment. Just don’t leave junky comments! Bloggers will surely visit your site and may link good post they find. If you are a regular visitor and commenter to a blog and they have the “Top Commentator” plugin enabled, then so much the better. Based from experience, links from being a top commentator will be counted as 1 authority from that blog by Technorati.
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Submit your articles to blog aggregator. Links from these sites are still counted by Technorati.
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Use Technorati tags. Wordpress 2.3 supports tags and there are a lot of plugins out there that display tags for Technorati. You can also check Technorati’s front page and go to the section “Tags from what’s rising”. It will show you the current popular and hot tags being used.
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Join some Faves Exchanges and Viral Linking. Its fun, you’ll discover new blogs and meet new friends along the way.
This is my understanding through reading around the web, observations, and experience with Technorati. I hope this will help others understand more about Technorati and its ranking system.
Questions, corrections, suggestions or comments are welcome.
Entries (RSS)
March 26th, 2008 at 12:48 am
Thanks Lloyd. I’ve been confused about how Technorati works, and that helped clear a few things up for me!
Curt’s last blog post..Doing Daily Backups? I Hope So!
March 26th, 2008 at 6:55 am
Submit your articles to blog aggregator. Links from these sites are still counted by Technorati. <—- I had a problem with this one time. Nah - TWO times. I write for you know who. Two articles I wrote about sub-prime mortgages and economy were posted by two different aggregators. Ka Pepe charged me to stop copying articles. I asked them where did I copied it from? They sent me the link and when I checked? That darn aggregator! Dang! Ihave to send my resume to Ka Pepe so they would believe that I work in the industry to know the dang shit I wrote. They did’nt apologize but paid me for what I wrote. I guess that’s equivalent to saying sorry.
reyna elena’s last blog post..My Barrio Siete Symbols of Success
March 26th, 2008 at 7:44 pm
Thanks. Never know how important Technorati is. My eyes was always focused on Google
Michael Aulia’s last blog post..Entrecard Guide #2: How to be noticeable
March 26th, 2008 at 9:40 pm
I still don’t understank how things work with Technoratti hehehe. But nobody reads my blog anyway hehehe..
vance’s last blog post..Asus 8.9inch EEE confirmed!
March 27th, 2008 at 4:58 am
technorati is great but I am not a fan unfortunately. Too many kinks and bugs in the rankings and pings especially for blogs not using wordpress like mine.
Jamaipanese’s last blog post..Cosplay + English Classes = Cosplish
March 31st, 2008 at 7:03 am
Curt,
No problem. Thanks for frequently dropping by on my blog.
reyna elena,
What I do is submit only a summary of the post and linked it back to the original one. Well, atleast they still paid you for your work.
Michael Aulia,
For me, Technorati was king when it comes to blog search. Not to mention that Wordpress used Technorati’s links to track the incoming / back links to your blog. Too bad, it was replaced with Google’s Blog Search when they rolled out Wordpress 2.3.
vance,
Having a good Technorati ranking is one way on getting traffic on a website but the easiest (and best IMHO) is dropping a comment or participating on a discussion. On the blogs I visit, most of the time I see your name and link on the comments list. So I’m sure you are getting traffic from those.
Jamaipanese,
I agree. There’s no perfect system. Even Google’s blog search is flanky but overtime we’ll see improvements and help minimezed the kinks on their system.
BTW,
what’s your blogging engine?I really though that you are using Wordpress.Scratched that question… I checked the code of your blog and you’re using Nucleus CMS am I correct?
April 14th, 2008 at 11:06 am
I like technorati because is more easier to search the top website.How to do it?You just go to blog column ,then it will show all tags,choose a related tags to your blog and it will generate all the websites who is related to the tags ,for example :TECH.So it will shows all website start from top rank,in this case it will show Tech Crunch rank #1.What we can do from this top rank?We can put it into our favorite and learn from this top site instead of going to search from google one by one.If you wish to give comment in this website,please do so because it help you to boost
up your rank!
Felex Tan’s last blog post..Take a break from blogging