Technology provider UnifiedRoot, based in Amsterdam, has begun leasing Internet addresses that can end in any word, rather than in .com, .org, .net or other top-level domains.

The entrepreneurs at UnifiedRoot and other companies now tinkering with the Internet’s addressing system in Amsterdam and elsewhere represent just one of several major factors working against ICANN (Internet Corporation for Assigned Names and Numbers), the California-based entity responsible for distributing the more familiar Web addresses ending in .com, .org, .net, etc.

News Source: Eweek.com

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